Branding / Corporate
Remington & Vernick Engineers (RVE)
In January 2017, Remington & Vernick Engineers (RVE) hired me as their Creative Director. I was the first graphic designer the firm had hired in its 116-year history, and tasked with refreshing and redesigning the brand, which included the logo as well as how the company marketed itself.
RVE was amid undergoing several important internal changes, most significantly the consolidation of all its affiliates under one universal name: Remington & Vernick Engineers. Along with those important changes, they needed to revitalize and reinvigorate their brand to prepare for a website redesign project, which I was also the lead director on.
Being new to RVE, I needed to do as much research on the company as possible to understand where it had been and where it wanted to go. Through conversation, reading through old collateral materials, and speaking with various stakeholders, I developed an understanding of what RVE was looking to see in their new brand. After the initial research phase, I created several rough sketches and eventually digitized them. I created over sixty logos and variations of those logos, and then slowly, with the help of the Branding Committee, narrowed those logos down to three concepts. I then presented those concepts to the thirteen partners of the firm to vote on. The result? A modern, fresh face for a century of experience.
Traditionally, Remington & Vernick had been known as R&V, but after several discussions with the stakeholders, and because the website URL is simple (just rve.com), we ultimately used the acronym RVE as our springboard for designing the logo. I created an icon using the RVE acronym, giving the initials a stylized feel, with inspiration taken from construction and engineering related signage. Besides switching the focus to RVE, we update the company blue to a more modern and truer blue.
Many of RVE’s competitors use blue in their branding. I expressed those concerns with the Branding Committee and presented a complimentary color option that would help RVE stand out in a sea of blue at conventions and in advertising directories. The construction and engineering industry inspired that complimentary color and is the direct complement to the updated blue on the color wheel.
Along with the complementary color, I created several design elements to be used in conjunction with the logo.
In order to help the partners with their decision, I created several mockups that showed the various ways the logo would appear.
Branding / Corporate
TEIKOKU USA INC.
Since 2018, I've been the Marketing Coordinator for TEIKOKU USA INC. My responsibilities include managing the branding and collateral materials, creating new materials, managing trade shows, promotional items, advertising, the website, writing press releases, and creating international marketing materials for Germany and Japan.
I work with outside print vendors to produce our trade show materials, brochures, and giveaways.
I attend trade shows with sales staff, and manage travel upon request.
Here are some of the items created while working with TEIKOKU.
